Livestock Farmer and Blogger/Podcaster, Grassfed Life

Living on his family’s seventh generation farm Darby began his own farming enterprise in 2007 after reading “Pastured Poultry Profits” by Joel Salatin. Over the past 10 years, he’s grown the operation that he started with less than $1,000 to one that produces 3,000 broilers, 125 turkeys, 60 hogs, and 12 beef per year. The farm now financially supports Darby and his wife Brandy, along with their two young boys, Ethan and Zach.

Darby has transitioned himself from a successful mechanical engineer into a full-time farmer and enjoys the many benefits that come with being self-sufficient in one’s livelihood.  His success shows it is possible to build a business from scratch with little or no knowledge of what Joel Salatin affectionately calls “lunatic farming.”

Session 1: Market Analysis, Saturday, March 9, 8:30 – 10:00 am

Learn how to access and capitalize on your farm’s marketing opportunities by understanding your customers, your competitors, and your surrounding geographical areas. This session will help you to focus your energy on areas of marketing that can yield the best results first. Note: This session is applicable for any farmer, not just livestock.

Session 2: Farm Sales Models, Saturday, March 9, 10:30 – 12:00 noon

Learn about 10 different ways to sell your farm products with a focus on pasture-based meat. These tried and true proven strategies have been utilized over the past 12 seasons at Simpson Family Farm. Note: This session is applicable for any farmer, not just livestock.

Session 3: Product Pricing and Retail Cut Selection, Saturday, March 9, 1:00 – 2:30 pm

Walk through a profit and loss spreadsheet for poultry, pork, and beef. Also, learn how to create retail cut selections based on your products, your market, and the time of year. We’ll even cover how to go about packaging your retail cuts for success. Most importantly, learn how to set profitable prices on those cuts!